This IDC study examines the market opportunity for smart TVs ? defined as digital televisions that offer IP network connectivity and the ability to play back content from nontraditional video sources, such as PCs, networked hard drives, or other IP-based sources. "The market opportunity for smart TVs will not be large in the near term, but we do believe it will grow to a sizable market by the end of the decade. The challenge for TV vendors will be to determine what feature set, what type of interface and, if possible, what type of applications to offer on their devices ? all within an easy-to-use interface." ? Bob O'Donnell, VP Clients and Displays