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Social Advertising: Analysing the Benefits and Challenges

Published Date: November 2007
Published By: Generator Research Limited
Page Count: 21
Order Code: R625-942
 
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Social advertising is a new approach to online advertising that is emerging from social networks and which promises to provide advertisers with a range of benefits, compared with what existing approaches to online advertising offer. This report analyses this new category by clearly explaining the benefits and challenges.
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