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Social Network Marketing: Carving Out Some MySpace

Published Date: August 2006
Published By: eMarketer
Page Count: 31
Order Code: R203-439
 
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Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2006 marketers will spend $280 million on advertising and marketing on social network sites in the US, and an additional $70 million in international markets, mostly to create profile pages and sponsored promotions.
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