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Home > Computers and Information Technology > Computer Technology & Equipment > Display Technologies
Sony's Current Distribution Strategy for Bravia LCD TVs in the United States
| In the last few years, the restructuring of Sony's electronics division and the repositioning of the company's TV business has enabled it to regain its status as a leading player in the global TV market. By emphasizing the superiority of Sony TVs' screen resolution and color display in its advertising, Sony has succeeded in grabbing the number two spot in the US TV sales rankings; the emphasis on color has helped to differentiate Sony TVs from rival brands such as Philips, Samsung and Sharp. Sony's distribution strategy is another important factor behind the brand's success in the US market. Sony has made effective use of a variety of different distribution channels, setting different goals for each channel; this multi-pronged strategy has enabled Sony to grow its TV sales in the US while at the same time strengthening its brand image.
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