South Korean Mobile Banking and Payments: The Proof Is in the Pudding: Industry

South Korean Mobile Banking and Payments: The Proof Is in the Pudding

Published Date: December 2007

Published By: TowerGroup

Page Count: 11

Order Code: R301-1369

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As one of the leaders in mobile banking and payments today, South Korea is an example of successful deployment and adoption of mobile banking and payments services. This TowerGroup Research Note analyzes the South Korean market, focusing on three types of stakeholders 014 mobile operators, banks, and customers 014 and their motivations and rewards as they moved to incorporate functionality into mobile phones to support purchasing and commerce as mobile banking gained adoption. This case study also provides insights on the way services are delivered, the value the services bring to each major stakeholder, and the lessons that may translate to the North American business environment.

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