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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Sponsorship - UK
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The sponsorship sector has, by necessity, evolved significantly in recent years, and sponsorship deals are now more sophisticated and integrated than ever before. The efforts invested in the development of more sophisticated techniques have begun to pay dividends for sponsors and rights holders, with the sponsorship market bucking the trend of a slowdown in advertising in general to surpass its Millennium peak in value terms.
The most significant event on the horizon for the sponsorship market is undoubtedly the London Olympics in 2012, which is expected to generate £700 million in sponsorship revenues, although 2006 has seen a slight slowdown in activity as many companies keep their powder dry ahead of the announcement of the first Games sponsors.
This report examines the key factors influencing the performance of the four main sectors of the sponsorship market - namely sport, broadcast, arts and education - and assesses consumer awareness of and attitudes towards sponsorship, drawing on data from BMRB’s annual TGI survey and exclusive online research commissioned from GMI.
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