Sponsorship in the drinks industry: Industry Research Report

Sponsorship in the drinks industry

Published Date: November 2006

Published By: just-drinks

Page Count: 31

Order Code: R587-19

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Similar
Products

Sponsorship may not be a new phenomenon, but as a marketing medium it has changed dramatically since companies first realised association with prominent events could lend visibility and credibility to their brands.

One only has to look at how brand logos are squeezed on to every available inch of a racing-driver’s overalls, every spare wall or fence at a sports stadium to see how central a role sponsorship plays in contemporary brand marketing.

Once viewed as a complementary and useful addition to the marketing mix, sponsorship platforms today can be pivotal to a brand’s international marketing strategy.

November’s briefing looks at how drinks sponsorship has developed in recent years, and discusses the corporate social responsibility issues related to sponsorship which have arguably intensified as it has developed as a marketing medium.

The briefing also includes detailed case studies of current notable drinks sponsorships undertaken by major spirits, beer and wine brands.

Similar Products

• Private-Label Credit Cards in the U.S., 6th Edition

Published Jan 2009 by Packaged Facts

• Market Research Services

Published Dec 2008 by First Research, Inc.

• Public Relations

Published Dec 2008 by First Research, Inc.

• Economic Crisis Response: U.S. Internet Advertising 2008-2012 Forecast Update

Published Dec 2008 by IDC

• Internet Advertising in China: New Agency Model Brings New Growth

Published Dec 2008 by In-Stat

• Millward Brown Group