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Home > Consumer Products > Consumer Products & Retail > Sports and Recreation
Sporting Goods Retailers
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| Published Date:
November 2008
Published By:
First Research, Inc.
Page Count:
10
Order Code:
R3470-1989
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The retail sporting goods industry in the US includes about 20,000 companies with combined annual revenue of $25 billion. Large chain operators include The Sports Authority, REI, and Hibbett Sports. The industry is highly fragmented: the 50 largest companies hold less than 50 percent of the market. Only about 150 companies have more than five stores. A typical store has $5 million of annual sales.
COMPETITIVE LANDSCAPE
Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains have an advantage in stocking a wide variety of goods. Small companies can compete successfully by carrying a deeper product line in specialized sports, or by serving a local market. The industry is fairly labor-intensive: average annual revenue per employee is about $130,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products are outdoor clothing and shoes, firearms, golf equipment, and bicycles. Clothing and shoes together account for about 25 percent of industry revenue, firearms 10 percent, bicycles and golf equipment 8 percent each. Other products include exercise, camping, and ski equipment; fishing tackle; and team sports equipment.
Sporting goods stores vary according to format and merchandise. Most chains operate stores of a single type. Large-format stores are from 20,000 to 100,000 square feet, stock a large number of items, and are typically found as anchor stores in strip malls or in stand-alone locations. Traditional sporting goods retail stores ...
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