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Spotlight on Television 2.0 Leaders - The Walt Disney Company
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Disney's groundbreaking agreement to sell TV shows and movies on iTunes could generate around $324 million in sales for the company in 2008, a new revenue stream that reflects just one of the entertainment and TV giant's innovative forays into the TV 2.0 sector. Our exclusive analysis of Disney's current and projected sale of downloadable video is spelled out in Spotlight on Television 2.0 Leaders: The Walt Disney Company, the latest report in our series that takes a close look at the companies shaping the new video-over-the-Internet and mobile TV businesses.
More than any other single event, Disney's landmark deals to deliver TV shows via Apple's iTunes store helped usher in the new era of Internet-delivered TV. Now, Disney stands alone among its studio peers in selling hit films on iTunes. Both of these bold moves have handed Disney a growing source of new revenue, one that promises to climb from only $44 million this year, to $150 million in 2007 and over $320 million in 2008.
Despite the growth prospects, however, downloadable TV show and movie sales will still represent a tiny percentage of Disney's overall revenue, less than 1% of the media and entertainment leader's current annual revenues. But Disney's TV 2.0 initiatives cover a broad spectrum of activities, many of which -- such as the streamed delivery of ad-supported primetime TV shows on the web -- represent far bigger businesses than the sale of downloadable video.
Our Spotlight report on Disney spells out these opportunities, which include:
Disney-owned ABC Network's ad-supported web-based delivery of hit TV shows including ""Desperate Housewives,"" ""Lost,"" and ""Grey's Anatomy.""
Disney-owned ESPN's efforts to mount online-only premium channels made available to viewers only through broadband service providers.
ABC News' pioneering of 24-hour online video news networks.
This data-rich report also delivers the background and financial analysis you need to fully understand where this TV 2.0 leader is coming from and where Disney might be headed. The report also delivers
A concise, relevant history of Disney, with a particular focus on the developments that relate to Disney's TV 2.0 efforts.
A complete snapshot of Disney's varied lines of business, with the latest financial results for each of the company's major activities, complete with 16 charts and four tables.
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