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Home > Business/Finance > Training and Education > Publishing
Spotlight on Television 2.0 Leaders: News Corp.
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News Corp. is a major, multinational diversified media company that comprises dozens of top print, motion picture, television, DBS, cable television, magazine and book publishing companies. From its origins as an Australian newspaper company, News Corp. has built a worldwide collection of media assets that generate $25 billion per year in revenue.
Despite its size, News Corp. has experienced erratic growth and faces an uncertain future as its traditional media businesses cope with rapidly rising competition from new digital alternatives. As a consequence, News Corp. has embarked on an ambitious campaign to establish Internet and new media beachheads, spending nearly $2 billion to acquire wide-reaching web-based businesses, including social networking supernova MySpace.
IP Media Monitor and Emerging Media Dynamics are therefore proud to announce the release of our May Spotlight on Television 2.0 Leaders report, which focuses on News Corp. In the hopes of driving greater advertising and premium content revenue, News Corp. is incorporating increasing amounts of not only its own copyrighted content, but also user-generated and advertiser-supplied video, across its vast network of websites, particularly the newly acquired properties such as MySpace.
Our report on News Corp. delivers in concise actionable summaries overviews of the company's history, current business model, financial performance and Television 2.0 efforts. While it's difficult to gauge just how much new revenue -- or profits -- will flow to News Corp. due to its stepped-up Television 2.0 activities, all evidence suggests that the company's new Internet businesses will soon surpass News Corp.'s cable programming business as the faster growing segment of the company.
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