Stoats Porridge Bars case study: fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand

Published Date: June 2009 Published By: Datamonitor Page Count: 264 Order Code: R313-51645 $295.00   Online Download $737.50   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Introduction This report on Stoats Porridge Bars forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how an entrepreneurial start up is fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market Similar Products • Worldwide and U.S. Internet Ad Spend Report, 3Q09: Decline Slows, Recovery May Have Begun Published Nov 2009 by IDC • Snapshots Denmark Advertising 2009 Published Nov 2009 by Snapdata International Group • IDC Sales Leadership Board Meeting Notes: October 14 and 15, 2009 Published Nov 2009 by IDC • Board Meeting Minutes: October 2009 Marketing Operations Leadership Board Published Nov 2009 by IDC • Sales Promotion Services Published Nov 2009 by First Research, Inc. • Mobile Social Networks: Marketing by Location Shows Potential Published Nov 2009 by eMarketer • Three Bundled Reports 1: Dextrins: Food & Industrial 2: CWS (cold water swelling) / Spray Cooked starches 3: Physically Modified Starches each with Applications, Products and Markets Published Nov 2009 by S. K. Patil and Associates • Physically Modified Starches Applications, Products and Markets Published Nov 2009 by S. K. Patil and Associates • Dextrins Food & Industrial applications, Products & Markets Published Nov 2009 by S. K. Patil and Associates • The Affluent Consumer Market in the U.S. Published Nov 2009 by Packaged Facts