Strategic Implications of Intel's CULV Platform Launch: Industry Research Report

Strategic Implications of Intel's CULV Platform Launch

Published Date: May 2009

Published By: Market Intelligence & Consulting Institute

Page Count: 14

Order Code: R760-569

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End-market consumer demand in the first half of 2009 is being affected by the global financial crisis, and global notebook PC development is moving towards lower prices. The first half of the year is also the traditional off-season for notebook PCs, and upstream industry companies, brand-name vendors and distributors are all focusing on when market demand will rebound. The CULV platform announced by Intel at the end of the first quarter has caught the attention of the industry. CULV platform product prices are considerably lower than previous products, and the industry is paying close attention to whether CULV will be able to challenge to the long-held concept in the notebook PC market that thin and lightweight design equals high prices. This report will analyze the strategic implications of Intel's CULV platform.

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