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Home > Communications > Telecommunications > General Telecom
Industry Strategic Outlook : The global market for managed IT and telecom services is large and growing among Small and Medium Sized Enterprises (SMEs)
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| With 62% of Small and Medium Sized Enterprises (SMEs) in our global panel of 3200 SMEs using managed IT and telecom services , IEMR's 2008 Global Enterprise Telecommunications Survey shows that the global market for managed IT and telecom services is large and growing among SMEs. Global SMEs use some type of managed service such as VoIP, security, email, storage, and networking. Given current SME demand for managed services, positioning of these services is going to be key to sales success. Value-added resellers, hardware and software vendors, and telecom service providers need to focus their sales and marketing efforts on a few key points that are top-of-mind among SMEs. These are (in order of importance): security, data integrity, total cost of ownership savings, service quality, a local presence, and focus on core operations that SMEs are engaged in. For SMEs in emerging markets like China, India, and Brazil, a local presence is one of the key decision-making criteria for managed services.
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