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Home > Business/Finance > Training and Education > Schools
A Strategic Sales Model for Business Intelligence in the Education Market
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| Published Date:
March 2006
Published By:
Datamonitor
Page Count:
13
Order Code:
R313-15518
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Introduction
The characteristics of the education market demand that vendors must adopt a customized sales strategy that engages institutions in more substantive and long-term ways in order to sell business intelligence (BI) solutions successfully.
Scope
- Offers insight into how business intelligence vendors should interact with education institutions to increase their success in the market
- Identifies strategies vendors should use to develop more effective relationships and drive solution sales
- Suggests potential communication tools vendors may leverage to position themselves as trusted and established vendors in the education market
Highlights
Successful business intelligence vendors are strategic in how they approach education institutions.
Developing relationships must be a crucial part of a vendor's go-to-market strategy.
An effective communications strategy depends on having deep industry knowledge.
Reasons to Purchase
- Gain insight into how education institutions prefer to purchase business intelligence solutions
- Identify strategies that will increase revenue from the education market
- Discover new ways to leverage relationships as a tool to drive market penetration
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