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Home > Business/Finance > Financial Services > Lending
Strategies to Accelerate Handset Financing in Emerging Markets
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There are 1.5 billion people in emerging markets who do not currently own a mobile handset but are willing and, through appropriate business models, would be able to purchase one within the next 12 to 24 months. This market segment, defined as the near-term consumer market, is found in the economic strata between those who already have a mobile phone and the 1.1 billion people living on the equivalent of less than $1 per day. These near-term purchasers are extremely price-sensitive and geographically dispersed, presenting unique challenges for handset manufacturers. This report provides foundational tools and data to inform innovative business models that will stimulate first-time mobile handset purchases through financing and provides mobile communications business managers with strategies and tools for increasing revenues in emerging markets in a 12-24 month time frame. Data, insights and recommendations can be applied to realize revenue growth, maintain profit margins, execute within a limited budget, and set realistic internal expectations.
Part 1 sizes, locates and characterizes the near-term handset market. An overview of the main inhibitors to purchasing a new handset is also provided.
Part 2 describes the financial services landscape of the ten largest near-term markets, which include China, India, Indonesia, Bangladesh, Iran, Egypt, Vietnam, Brazil, Pakistan and Mexico. Through in-depth interviews with prospective near-term market candidates and local financial services experts, Vital Wave Consulting offers a set of strategies to tap into formal and informal financing mechanisms to accelerate first-time mobile handset sales.
Part 3 consists of two Resource Guides. The first includes data for 119 countries, including the size of the near-term market, overall population, mobile penetration rates as of mid-2007, and the annual income levels (ceiling and floor) for the near-term target market. The second Resource Guide provides information on more than 50 financial services organizations that are potential partners for programs to extend financial services to near-term handset market candidates. Data include the organization’s name, type and reach (clients served).
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