Strategies for MVNOs: Industry Research Report

Strategies for MVNOs

Published Date: January 2007

Published By: Analysys Mason

Order Code: R51-228

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Description

Table of Contents

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Until recently, most MVNOs were similar and offered simple, no-frills services, often based on prepaid voice at prices undercutting the incumbents’ offerings. A number of companies made a success of this business model and there is still scope for it to be used efficiently in some markets, especially by organisations such as large retail groups with well-known brand names. However, some new MVNOs have shunned the no-frills business model altogether and are concentrating on offering data and content services to niche markets. At the same time, fixed and cable operators are increasingly choosing to extend their service portfolios by using the MVNO model to enter the mobile market.

Strategies for MVNOs answers your key questions:

What is an MVNO and what does its business model look like?
What are the regulatory and market conditions most likely to make MVNOs succeed?
Which have been the most successful MVNOs and why? Which have failed and why?
What does the future holds for today’s MVNOs?
The report provides a number of case studies for MVNOs, including the following companies Tesco Mobile, Tchibo, easyMobile, Helio, Amp’d, NRJ Mobile, M6 Mobile, Transatel, Tele2, Neuf, and Virgin Media.

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