Strategies For Selling More To Smes: Analysis Of Demand For Broadband Managed Services And Service Bundles

Published Date: February 2007 Published By: Analysys Mason Order Code: R51-229 $3,332.00   PowerPoint ( five-user access )   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products Between now and 2011, the number of small and medium-sized enterprises (SMEs) buying broadband access for the first time will fall year on year, as broadband penetration of SMEs approaches its limit. Growth in customer numbers will slow dramatically and competition will continue to drive prices down. As a result, the value of the SME market for broadband access will reach a peak, then start to shrink. At the same time, the increased broadband penetration in the SME market will fundamentally change the way companies buy telecoms and information technology (IT) services. Given the rising costs and increasing complexity of managing IT services in house, SMEs are already becoming more open to buying a range of managed IT, software and communications services. An opportunity exists for broadband providers to drive new revenue growth through selling broadband managed services to SMEs. However, competition among providers of broadband managed services is increasing, customer requirements are exacting and establishing credibility can be a hurdle for providers to overcome. Underpinned by a survey of SMEs across France, Germany and the UK, Strategies for Selling More to SMEs: analysis of demand for broadband managed services and service bundles reveals what kinds of broadband managed services SMEs are buying, what types they want to buy and how they prefer to buy these services. The report provides detailed forecasts of SME spend on broadband access and broadband managed services for five countries (France, Germany, Italy, Spain and the UK), as well as for Western Europe as a whole, and recommends actions for various types of operator and service provider. Case studies of European and North American operators and service providers are included to illustrate how these companies are targeting the SME market for broadband managed services. The report considers a range of managed service types, including: IP Centrex IP PBX other VoIP services IP VPNs Web-site hosting email Internet security (such as virus and spam protection and firewalls) data storage, archiving and back-up desktop management software as a service (SaaS, also known as managed software, on-demand software and application service provision (ASP)) Web conferencing surveillance, monitoring and closed circuit TV. Strategies for Selling More to SMEs: analysis of demand for broadband managed services and service bundles answers your key questions. How big is the SME market for broadband managed services? What types of broadband managed services are already being offered and what types do SMEs actually want? Will SMEs buy service bundles or do they prefer to buy services individually? Do operators need to provide fully integrated, own-brand managed services or is it sufficient for them to act as a channel for a third-party provider? What strategies can operators use to maximise revenue from SME broadband customers? Similar Products • World Video Content Delivery Networks Market Published Dec 2008 by Frost & Sullivan • Malaysia Broadband and IP Services by Vertical Splits, 2008 Published Dec 2008 by IDC • 3Q08 Broadband CPE Market Share Report Published Dec 2008 by In-Stat • Opportunities and Challenges for Femtocell and MID in Light of Mobile Broadband Service Innovation Published Dec 2008 by Market Intelligence Center • Africa and MiddleEast Market Perspective / Vol. 8, Issue 27, December Edition Published Dec 2008 by Pyramid Research • Mobile Content & Advertising Perspective / Vol. 1, Issue 16, December Edition Published Dec 2008 by Pyramid Research • Mobile Content & Advertising Perspective / Vol. 1, Issue 14, December Edition Published Dec 2008 by Pyramid Research • Europe Market Perspective / Vol. 8, Issue 37, December Edition Published Dec 2008 by Pyramid Research • Broadband & Media Perspective / Vol. 1, Issue 36, December Edition Published Dec 2008 by Pyramid Research • Broadband & Media Perspective / Vol. 1, Issue 35, December Edition Published Dec 2008 by Pyramid Research