Successful CRM strategies in European MEU supply: Industry Research Report

Successful CRM strategies in European MEU supply

Published Date: November 2001

Published By: Datamonitor

Page Count: 97

Order Code: R313-9043

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Similar
Products

The introduction of competition in the European energy market has changed the way utilities interact with their customers. Deregulation brings competition, which in turn brings consumer choice - a brand new challenge for electricity and gas companies. In this report, we assess the role of effective CRM in successful customer retention and development strategies in the MEU market. In order to help utilities better target their product offerings, we developed a model to identify profitable customers in a multi-utility environment. We then use the feedback from our survey of 1,200 MEU customers in Europe to assess suppliers’ CRM performance in sales and marketing, customer services and added-value services. The aim of this report is to provide CRM professionals with a tool to assess and develop CRM strategies in the European MEU energy market. This is based on extensive customer research and in-depth analysis of current and expected future market drivers.

Similar Products

• Telemarketing Services

Published Dec 2008 by First Research, Inc.

• Alliance Data Systems Corporation

Published Dec 2008 by SGA Lists

• Not Your Father's Rolodex, Part 2: CRM Vendors Focused on Institutional Securities Firms

Published Dec 2008 by TowerGroup

• Not Your Father's Rolodex, Part 1: An Overview of CRM for Institutional Securities Firms

Published Dec 2008 by TowerGroup

• MarketWatch: Technology

Published Dec 2008 by Datamonitor

• Salesforce.com - SWOT Analysis