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Home > Business/Finance > Financial Services > Electronic Transactions
SunTrust Banks, Inc.: A
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| Published Date:
February 2001
Published By:
TowerGroup
Page Count:
16
Order Code:
R301-694
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| In September 1999, SunTrusts Banks, Inc. became the 14th of the top 15 US banks to offer browser-based Internet banking (the last bank, Bank of New York, is planning a launch in Q1 2001). Even though SunTrust Banks, Inc. was late to the game and introduced browser-based banking after most of its peers, its 13.6% online banking penetration rate compares favorably with the US average of 12% to 14% (TowerGroup estimate). By this measure, the bank is succeeding as a "fast follower" in the Internet banking marketplace.
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