Sunny Delight Case Study: The Difficulties Of Relaunching A Brand Once Consumer Trust Has Been Broken

Published Date: July 2006 Published By: Datamonitor Page Count: 6 Order Code: R313-14968 $295.00   Online Download $590.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Introduction This report on Sunny Delight forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market Similar Products • Private-Label Credit Cards in the U.S., 6th Edition Published Jan 2009 by Packaged Facts • Market Research Services Published Dec 2008 by First Research, Inc. • Public Relations Published Dec 2008 by First Research, Inc. • Economic Crisis Response: U.S. Internet Advertising 2008-2012 Forecast Update Published Dec 2008 by IDC • Internet Advertising in China: New Agency Model Brings New Growth Published Dec 2008 by In-Stat • Millward Brown Group Published Dec 2008 by SGA Lists • Mullen Advertising, Inc. Published Dec 2008 by SGA Lists • Nielsen Company (The) Published Dec 2008 by SGA Lists • Ogilvy & Mather Worldwide Published Dec 2008 by SGA Lists • Ogilvy Public Relations Worldwide Published Dec 2008 by SGA Lists