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Home  > Food and Beverage  >  Food  >  Condiments, Sauces & Seasoning

SuperJam Case Study: redefining the jam market by emphasizing a healthy product offering


Published Date: October 2009
Published By: Datamonitor
Page Count: 35
Order Code: R313-55025
 
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Introduction

This case study on SuperJam forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the British jam maker has grown strongly by developing jam products which have a novel superfruit focus.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

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