This study examines the
recent changes in TV
markets from the
perspective of satellite as a
broadcasting network in
national television markets,
together with the strategies
of channels and the TV
packages broadcast and
the challenges facing
satellite operators. It also
provides five-year market
forecasts on the satellite
capacity available for
supplying these services.
Key questions
How is demand from channels evolving in terms of their content
distribution?
Is analogue switch-off a potential threat for satellite?
Will TV channels choose between the different networks for
broadcasting their content?
Where can satellite further expand in the TV broadcasting
market?
What market positions hold the greatest long-term potential for
satellite?