Since 2005, the video entertainment industry has been buzzing about broadband TV. Some believe that broadband TV is the next gold mine, set to spread like wildfire, taking over the living room and revolutionizing the way video entertainment is delivered. As a result, entrepreneurs are eagerly financing internet video startups hoping to become the next big thing (see Exhibit 1). Although investments are not at the level seen during the internet gold rush of the late 1990s and early 2000s, investors are placing significant bets on internet video providers.