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Home > Consumer Products > Consumer Products & Retail > Entertainment
TV 2.0
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| Published Date:
February 2007
Published By:
IDATE
Page Count:
170
Order Code:
R221-164
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After giving birth to the New Economy, the Internet is now shaping yet another phenomenon: the participative economy
wherein attracting and keeping attention, obtaining the “15 minutes of fame” that Andy Warhol predicted for all, is becoming
a new way to exchange with others.
This new environment to which the TV industry is now having to adapt is the world of Egocasting, centred chiefly around
Internet that will end up being characterised by a culture of hyper-personalisation of media consumption, and by mass
media’s shrinking prominence in the time we devote to entertainment.
Starting with a detailed look at the way that the online TV and video offer is developing, combined with an in-depth analysis
of the tools and technologies paving the way for TV 2.0, this market report will explore the strategies being developed by the
market’s players in a bid to strengthen their foothold in this new environment. The report will also analyse the way that “fundamentals”
are evolving, i.e. advertising investment trends and the changes expected to be made to current regulations.
Taking account of the conditions shaping the emergence of TV 2.0, by way of a conclusion IDATE offers up possible TV
2.0 development scenarios to help deepen readers’ understanding of the ways that the TV sector is likely to change in the
coming years, and to identify the keys to a successful future for television’s traditional players.
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