|
|
Home > Consumer Products > Services > Personal
Talent and Modeling Agencies
|
| Published Date:
November 2008
Published By:
First Research, Inc.
Page Count:
10
Order Code:
R3470-1962
|
|
|
|
The talent and modeling agency industry includes more than 30,000 companies with combined annual revenue of about $5 billion. Major companies include Creative Artists Agency (CAA); William Morris; International Creative Management (ICM); and IMG. The industry is fragmented: the top 50 companies account for less than 45 percent of industry revenue. The industry is characterized by many sole proprietorships with no paid employees.
The industry includes agents and personal managers who represent or manage actors and entertainers, models, sports figures, and other public figures. Agents focus on finding clients work; personal managers generally find sponsorships and endorsements for clients.
COMPETITIVE LANDSCAPE
Demand is driven by the performing arts, sports entertainment, and advertising industries. The profitability of individual agencies depends on the success of agents' talent in winning auditions, leading to a steady stream of contracts. Large agencies have advantages in relationships with major studios, fashion designers, and cosmetic companies. Small agencies can compete successfully by specializing in a particular medium or location and developing niche customer relationships. Talent and modeling agencies are labor-intensive: while average annual revenue per worker for agencies with employees exceeds $200,000, single agent businesses average less than $40,000 in annual revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major services are finding auditions for clients and negotiating contracts. Additional services include finding photographers, arranging acting teachers, satisfying other support needs, and securing endorsement deals.
Agents promote their talent and models to buyers based on required gender, ...
|
Similar Products
• Landscape Services Market in the U.S.
Published Jan 2009 by SBI
• Taxi and Limousine Services
Published Dec 2008 by First Research, Inc.
• Pest Control Services
Published Dec 2008 by First Research, Inc.
• Snapshots UK Child Care 2008
Published Dec 2008 by Snapdata International Group
• Interior Design Services
Published Dec 2008 by First Research, Inc.
• Funeral Operations
Published Dec 2008 by First Research, Inc.
• Consumer Product Rental
Published Dec 2008 by First Research, Inc.
• Electrical repair shops: Industry Cluster Report
Published Dec 2008 by BizMiner
• Automobile parking: Industry Cluster Report
Published Dec 2008 by BizMiner
• Disinfecting and pest control services: Industry Cluster Report
Published Dec 2008 by BizMiner
|
|
|
|
0 items
