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Home > Consumer Products > Consumer Products & Retail > Electronics
Target—Consumer Electronics Shopping , June 2007
| Currently, Target’s share of shopper preference for CE products lags that of archrival Wal-Mart and CE specialist Best Buy by a substantial margin. On average, Target CE shoppers spend significantly less on CE products than all shoppers, according to TNS Retail Forward ShopperScape™. Target is taking steps, however, to establish itself as a bigger force in CE by expanding the electronics offer.
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