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Home  > Computers and Information Technology  >  Software  >  Security & Privacy

Targeting Is the New Frontier for Online Privacy in the US and Canada

Published Date: July 2008
Published By: Yankee Group
Page Count: 3
Order Code: R388-2646
 
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Advertising is the primary revenue source for online content, and publishers are under continued pressure to use targeting to improve the effectiveness of their advertising products. Countries such as the United States and Canada have taken a clear, “user beware” policy that will face increased scrutiny as network operators seek to monetize subscriber data by facilitating ad targeting.
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