Technologies transforming the digital TV sector, 2006

Technologies transforming the digital TV sector, 2006 - 2012 (Technology Focus)

Published Date: July 2007

Published By: Datamonitor

Page Count: 13

Order Code: R313-23932

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Description

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Introduction

This technology focus brief outlines recent developments in personal video recorders (PVRs) and high definition (HD) as well as infrastructure challenges that develop when moving towards additional services.

Scope

Trends in the high definition (HD) sector are addressed providing market penetration forecasts for both Western Europe and the US.

The adoption of PVR technologies is analyzed providing market forecasts and an overview of recent developments.

Technological strategies to boost competitive advantage including personalization and enhancing user experiences are addressed.

Workflow optimization is addressed highlighting technologies to boost efficiencies in infrastructure and enterprise architecture.

Highlights

Datamonitor expects that moving towards MPEG-4/H.264 AVC systems will promote the entrance of additional competitors into the IPTV market. Smaller European Internet service providers (ISPs) in particular are expected to utilize the efficiencies of the coding standard to create IPTV services.

By 2012, there will be an estimated 82.1 million PVR households in the US with a CAGR of 25.6% from 2006. Datamonitor considers that as retail price points decrease and as service operators begin to include PVR functionality into their traditional STBs, there will be a significant increase in households with PVRs in the region.

As the television sector grows increasingly competitive the necessity of maintaining happy customers requires creating effective OSS/BSS solutions. This includes establishing strong customer relationship management (CRM) and billing strategies as well as using those support systems to generate competitive advantage.

Reasons to Purchase

Gain insight into key technological trends occurring in the digital TV sector.

Understand PVR and HD adoption across Western Europe and the US.

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