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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Technology Marketing: Customer Driven Convergence
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| Published Date:
April 2006
Published By:
eMarketer
Page Count:
16
Order Code:
R203-421
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Attention: Marketers, Advertising Agencies, Hardware and Software and Gameware Producers, Peripheral Makers and Technical Content Sites.
The Technology Marketing report analyzes the forces driving a turnaround in advertising in the tech industry.
This year, after a two-year hiatus on major announcements, and even with the setback of Windows Vista until January 2007 - which will only delay another massive spending wave one or two quarters - several new products are coming to market and online advertising will once again be a major component of technology marketers' campaigns.
In addition, as hardware and software companies partner with Internet publishers and content providers to enter new markets and reach consumers in new ways, convergence of the two industries is well underway, heralding more new products and opportunities.
Key questions the "Technology Marketing" report answers:
- Where are technology companies spending their marketing budgets?
- Are technology marketers really more tech-savvy than other advertisers?
- What will be the real effect of the Microsoft delay?
- How do consumers shop for technology?
- How is the online customer servicing process changing?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Technology Marketing report aggregates the latest data from leading marketing and advertising researchers with eMarketer numbers, projections and analysis to provide the information you need to stay one step ahead of rapidly developing consumer trends.
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