2004 New Technology Radio: Examining Satellite Radio and Digital Radio Trends:

2004 New Technology Radio: Examining Satellite Radio and Digital Radio Trends

Published Date: July 2004

Published By: Consumer Electronics Association

Page Count: 277

Order Code: R265-091

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This comprehensive study was conducted to assess consumers’ understanding, awareness, and future ownership potential of new technology radio - including both satellite radio and digital radio. This study also establishes the ownership of other CE accessories products that consumers currently have in their cars. . The impact of having satellite radio on activities consumer perform while driving is also examined.

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