The Anywhere Network lowers the barriers for new entrants to penetrate the media and communications markets. It fosters an accelerated rate of technology innovation and business model disruption. While many service innovations fail, those that are successful leverage network effects, which stimulate self-reinforcing (viral) adoption. The vast majority of solutions currently offered in the communications, media and internet markets are focused on best-of-breed or complementary services, such as internet search (Google, Yahoo!), mobile telephony and messaging and P2P VoIP (Skype).