This report monitors developments in the teenage magazines market since Mintel last reported on it in 2004.
At that point Mintel thought that growing competition for teenagers’ time and attention would probably contribute to some further, if limited, sales attrition.
That proved to be over-optimistic in that, while copy sales had been in decline since 2001, that decline accelerated from 2004 and shows every sign of continuing through 2006.
The report will investigate the reasons for this acceleration.