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Home  > Communications  >  Telecommunications  >  General Telecom

Telco retail channel strategies

Published Date: January 2008
Published By: Ovum Plc
Page Count: 8
Order Code: R464-714
 
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With competition in mature telecoms markets intensifying, operators are fighting for customer loyalty and market share in broadband and value added services as traditional voice revenues decline. In this competitive environment, retail channels become increasingly important. This report outlines the key developments and strategies of incumbent operators in evolving their retail channels.
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