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Home > Communications > Public Switching > Broadband
Telco marketing strategies need to move into top gear, and fast
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| Published Date:
January 2007
Published By:
Ovum Plc
Page Count:
21
Order Code:
R464-190
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In the past, telcos were ‘calls and lines’ businesses - they provided a line and then sent a bill to customers for the calls made. When new technologies (such as VPNs and frame relay) came along, new services were marketed in a technology-push manner. As we move towards all-IP networks and new competitors enter the communications space, the traditional marketing approach is rendered as outdated as telex in an instant messaging world.
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