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Telcos Ponder Online Behavioral Advertising as a New Revenue Source (Advisory Report (Europe))

Published Date: January 2008
Published By: Current Analysis Inc.
Page Count: 4
Order Code: R759-9081
 
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DescriptionTable of ContentsSimilar
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Behavioral advertising is emerging as telcos merge fixed and mobile operations onto a single NGN infrastructure and are able to relate customer voice call and Web activities to advertisers' optimal customer profiles. However, many dangers lurk.
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