2009 Marketing Telecommunications Products and Services to SMBs in North America Market Opportunity, Competitive Environment, End-User Needs and Buying Behavior

Published Date: March 2009 Published By: AMI-Partners, Inc. Page Count: 49 Order Code: R149-480 $3,495.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products This report addresses the SMB telecom equipment and services market in North America from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making. SMB revenues have slowed down considerably and cash flow is being squeezed. The SMB mindset is shifting towards an OPEX cost structure for IT solutions, strongly backed by compelling proof of ROI. IT and telecom spending have slowed down considerably, but some bright spots are to be seen in the ongoing transition to wireless data and smart phones, collaborative/conferencing and hosted VoIP solutions. This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in North America, coupled with the current economic environment and future prospects. This report provides insights and the critical blueprints to: Segment the SMB market in a way that capitalizes on the downturn Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies Optimize marketing to ensure the highest return-on-marketing-investments (ROMI) Similar Products • Telecommunications Equipment Manufacturers Published Nov 2009 by First Research, Inc. • EMEA High-Tech Industry Update: July to September 2009 Published Nov 2009 by IDC • Telecommunications Services Report Published Nov 2009 by Plimsoll Publishing Ltd. • Communications Equipment Retail Market in France Published Oct 2009 by Verdict Research Ltd • Electronic Component Manufacturing in Australia - Industry Risk Rating Report Published Oct 2009 by IBISWorld • Telecommunications Resellers in Australia - Industry Risk Rating Report Published Oct 2009 by IBISWorld • Transmission Line Construction in the US - Industry Risk Rating Report Published Oct 2009 by IBISWorld • Telecommunication Networking Equipment Manufacturing in the US - Industry Risk Rating Report Published Oct 2009 by IBISWorld • Communication Equipment Manufacturing in the US - Industry Risk Rating Report Published Oct 2009 by IBISWorld • Circuit Board & Electronic Component Manufacturing in the US - Industry Risk Rating Report Published Oct 2009 by IBISWorld