This report looks at the future of European television based on an indepth analysis of the industry in 2005 covering competition between TV distribution networks, the emergence of new offerings, the threat from new entrants, gradual changes in media consumption, choices made by advertisers etc.
An increasingly diversified and high quality multi-channel TV offering
Deployment of VOD on cable and ADSL networks
PVR and media centre offerings
The beginnings of mobile TV and HD TV
New Internet practices likely to revolutionise the world of TV
Blogging, Vlogging and Podcasting spread in the USA
The number of video search engines rises
The emergence of TV Peer-to-Peer networks
An open-ended outlook clouded by uncertainty
Media consumption habits grow increasingly complex but change slowly
Will advertisers question the effectiveness of TV in the future?
Winning strategies for providers are far from clearly defined
Imagining the future of TV
To anticipate future trends and identify factors of change as far as possible
To improve the evaluation of certain challenges and opportunities
To consider the various options and assess their consequences
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