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Home > Business/Finance > Diversified Services > Employment Services
Temporary Jobs Guidebook: Niche Market Opportunities for Staffing Firms
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Top niche opportunities
Based on measures of historical and forecasted growth, market acceptance and market size, we identified 25 occupations with superior opportunity for staffing firms. The top three are: registered nurses, team assemblers and customer service representatives.
Biggest opportunity
Despite all the attention given to high-flying segments on the professional side, commercial staffing still dominates in terms of temporary employment. Nearly three-quarters of temporary employees work in just three of 22 occupational master categories: office and administrative support, transportation and material moving and production. One commercial occupation alone—”laborers & freight, stock & material movers, hand”- accounts for 14% of all temporary help. Registered nurses, ranked eighth on the top occupations list, are the most commonly placed skilled temporary professional.
Easiest sale
Temporary help usage rates vary widely by occupation. Where usage rates are high, temporary help is well-accepted and therefore relatively easy to sell. In general, the same categories of occupations mentioned above—office and administrative support, transportation and material moving and production—are the most penetrated. However, also high on the penetration scale are specialized farmworkers, life scientists and electrical & electronic engineering technicians.
Toughest sale
Traditional first-rung jobs (retail salespersons, counter clerks, etc.) and positions of trust (tellers, child care workers, etc.) tend to have the lowest temporary help penetration rates. There may be a market there, but it’s not well developed--yet.
Fastest growing occupations
Apart from real estate-related employment, the prospects for which recently dimmed, the most noteworthy occupations in terms of recent payroll growth (total employment and wage growth combined) are market research analysts, biological technicians and public relations specialists. The three occupations expected to see the greatest growth over the next ten years are network systems/data communications analysts, industrial engineers and computer software engineers.
Least competitive targets
The three occupations with the largest temporary help payroll per firm—that is, the occupations with the most business relative to the number of firms participating—are pharmacists, riggers and registered nurses.
Easiest placement opportunities
If an engineering manager or speech language pathologist comes through your door, hang on to that resume. Both are in severe shortage, with just 0.1% unemployment each. Also keep an eye out for physical therapists, financial analysts, dental hygienists, registered nurses and librarians.
Be aware of high workers comp occupations
Everyone knows that production and construction workers suffer relatively high injury rates, but workers in some other less obvious categories rank nearly as high for injury. These high-injury occupations include, among others: baggage porters, orderlies and taxi drivers. Expect higher workers comp cost in these occupations and price accordingly.
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