TiVo was the first to develop the DVR that has captivated digital home consumers, but the company faces increasing competition from cable and satellite TV providers that now offer their own DVR services built into their set-top boxes. This report contains in-depth analysis of the company, including strengths and weaknesess, objective analyst perspective, market and sales strategy, and recommended actions for competitors and customers of the company with respect to the Digital Home - U.S. market.