Time Warner Cable has increased its ARPU by growing digital subscribers and with value-added services like HD and DVR. But it has dropped Pivot, and it lost 151,000 basic video subscribers in 2007. Its new marketing effort may help. This report contains in-depth analysis of the company, including strengths and weaknesess, objective analyst perspective, market and sales strategy, and recommended actions for competitors and customers of the company with respect to the Digital Home - U.S. market.