The US tire manufacturing industry consists of about 100 companies that operate 160 plants with combined annual revenue of $13 billion. Large companies include Goodyear, Bridgestone, Michelin, and Cooper. The industry is highly concentrated: the top four companies hold more than 75 percent of the market. About 35 plants have annual revenue over $100 million.
COMPETITIVE LANDSCAPE
Demand is driven by sales of new vehicles and the need for replacement tires. Because tires are largely a commodity, profitability depends on cost-efficient operations. Small companies can compete by producing tires or tire-related products for niche markets, such as bicycles or farm equipment. Large companies can afford the research to develop tires from new, technologically advanced materials, and can invest in improving production efficiency. The industry is capital-intensive: average annual revenue per employee is over $200,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Companies in the tire industry manufacture new tires, inner tubes, and materials for tire repair and retreading, primarily from synthetic and natural rubber. Tire manufacturers may specialize by type of vehicle or size of tire, such as for cars, trucks, airplanes, farm equipment, or children’s vehicles. They may also specialize by type of tire: pneumatic (inflatable); solid; or semi-pneumatic, and may make tire repair and retreading materials.
The top revenue-producing products are tires for passenger cars (55 percent of industry revenue); trucks and buses (30 percent); and tractor, farm and industrial vehicles (5 percent). About 300 ...
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