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Home > Consumer Products > Consumer Products & Retail > Toys & Games
Toy Manufacture
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| Published Date:
November 2008
Published By:
First Research, Inc.
Page Count:
10
Order Code:
R3470-1996
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The toy manufacturing industry includes about 900 companies with combined annual revenue of $5 billion. Major companies include Mattel, Hasbro, and JAKKS Pacific. The industry is highly concentrated: the top 50 companies hold 75 percent of the market.
This profile doesn't include manufacturers of video games or computer game software.
COMPETITIVE LANDSCAPE
Population growth of young children (ages 12 and younger) drives demand. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can offer a wide selection of toys, and have scale advantages in purchasing, manufacturing, distributing, selling, and marketing. Small companies compete effectively by specializing in a product segment, like educational toys, or responding faster to market trends. Average annual revenue per US worker is $220,000, although doll and stuffed toy manufacturing averages $140,000.
Toy manufacturers face increasing competition from electronic entertainment for children, including video games, the Internet, TV, and other consumer electronics.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product segments for toys produced in the US include non-electronic toys (transportation toys and sets); electronic toys and games (video game consoles, excluding game cartridges and software); children’s vehicles (scooters, wagons, excluding bikes); model and collector sets; and non-electronic games and puzzles. Non-electronic toys account for 35 percent of revenue; electronic games and toys, 20; and children’s vehicles, 15. Other products include dolls; stuffed animals (also known as "plush"); action figures; and doll clothing, accessories, and playsets.
US ...
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