Trading Places: Parsing the Benefits and Risks of US Online Merchant Gift Card

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Trading Places: Parsing the Benefits and Risks of US Online Merchant Gift Card Trading Posts

Published Date: February 2005

Published By: TowerGroup

Page Count: 6

Order Code: R301-1014

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This TowerGroup Research Note reviews the rise of gift card trading sites and considers their (still-small) role in the gift card market; recommends a cooperative approach among merchants, vendors, and these sites; and discusses the potential fulfillment, pricing and money laundering issues that a secondary gift card aftermarket may introduce.

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