TransPromo: An Idea Whose Time Has Come: Industry Research Report

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TransPromo: An Idea Whose Time Has Come

Published Date: January 2008

Published By: InfoTrends/CAP Ventures

Page Count: 7

Order Code: R290-392

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Consumers today are bombarded with thousands of promotional messages on a daily basis. Increasingly, marketers are using statements as well as other transactional documents in new and different ways to ensure that their messages are noticed. This method of advertising is referred to as transpromotional, or TransPromo, and it is creating a significant buzz. This document provides a brief overview of the transpromotional concept as well as its key drivers.

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