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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
On-Trend' Innovation & Marketing Concepts: The Sensory Mega-Trend
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| Published Date:
May 2008
Published By:
Datamonitor
Order Code:
R313-32979
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Introduction
Innovation is a major driver of growth yet statistics suggest that around 80-90% of all new products fail and industry executives are generally disappointed in their ability to stimulate innovation. This report is designed to help by effectively aligning NPD activity with substantive consumer trends. It does so by identifying 'on-trend' opportunities that arise from the sensory mega-trend
Scope
Identifies consumer needs and 'on-trend' product and marketing opportunities that arise from the constantly evolving sensory consumer mega-trend Global coverage: offers examples of 'on-trend' innovation from across the globe both within and outside of consumer packaged goods Detailed recommendations and interpretation offering practical strategies based on the trends and insights uncovered in the report One of a series of six trend specific reports designed to help FMCG companies innovate more successfully
Highlights
One of the major problems associated with innovating successfully is capturing consumers' imagination. The annual US based Most Memorable New Product Launch Survey 2007 found that even among those with strong brand names, 77% of respondents could not name one of the top 50 new products of 2007 on an unaided basis Today's consumers have transcended more immediate physical or economic needs as a result of developed lifestyles and are seeking higher levels of experiential pleasure and sensation from products. In particular, they are looking for more variety and new ways to experience their favorite brands Details about production, whether touting provenance or overall quality of ingredients or processes provides shoppers with an interesting story that they can potentially share with family and friends. This is indicative of how authentic/provenance driven positions provide additional possibilities in branding
Reasons to Purchase
Ideation and inspiration: spark new ideas by learning from innovative on-trend products and marketing campaigns in the FMCG industry Trend understanding: familiarize yourself with the key sensory related sub-trends that should be driving NPD and marketing efforts Understand the most pertinent opportunities to drive brand growth and NPD investment.
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