Movie going has long been a favorite hobby in America, from the earliest public halls in New York and New Orleans in the 1890’s through the movie palaces of the early 1900’s to the modern American multi-plexes. But while the industry remains relatively healthy after surges in ticket sales following 911, attendance has dropped over 11% since 2005.

The following study, “2007 Trends in Movie and Film” was commissioned by National Survey Network to understand consumer attitudes, behaviors and key barriers to attending movies at the theater and viewing movies at home.