| Based on primary survey research spanning more than a decade, this truly unique report gives a complex answer to the simple question: “Is there a fitness boom?” Covering an unprecedented 28 fitness activities (ranging from aerobics to running, group cycling, treadmills, weight training, yoga, aquatic exercise, etc.) the research introduces the aggregate concept of Gross National Sports/Fitness Product, and then features new segmentations of physical fitness behavior by: Macro-Trends (strength/cardio/cross-training); Sub-Trends (i.e. indoor cardio/oudoor cardio, etc.); Exercise Venue (health clubs/home exercise/outdoors exercise); Micro-Trends (i.e. spinning, home exercise, elliptical trainers, etc.) Comprehensive, user-friendly analysis, tracks demographic, activity, and equipment-based trends.
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