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Home > Consumer Products > Consumer Products & Retail > Electronics
The Truth About Women and Consumer Electronics
Generalizing about the differences between genders for anything, let alone technology interest and usage, is a challenging (if not risky) proposition. This is because, for the most part, men and women share many themes in common. However, teasing through the data from any study such as this can reveal subtle suggestions about how men and women differ in their approach technology. This study includes gender comparisons of product ownership, level of involvement in household CE purchases, interest in CE products, appeal of various product characteristics, amount spent on consumer electronics (and who actually makes the purchase), and incidence of product usage and "personal" ownership of a household's device.
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