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Home > Internet > Markets/Demographics > Users/Demographics
UK Internet: Users and Usage
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| Published Date:
February 2008
Published By:
eMarketer
Page Count:
25
Order Code:
R203-552
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2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents.
The UK Internet report analyzes the factors that are driving adoption and usage in this world-leading, trend-setting online economy.
Britain has one of the most experienced and active online populations in the world.
Confidence in e-commerce is high, and the country will account for at least 40% of 2008 online sales in Western Europe. The number of buyers and the average annual spend per buyer are both growing, helping the country to maintain its e-commerce lead over other European nations.
Key questions the “UK Internet” report answers:
- Where and how are UK Internet users going online?
- Is mobile Internet access taking off in the UK?
- What do the British do online?
- Which Web sites attract the largest UK audiences?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Internet report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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