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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
The UK Marketing Service Provider Market
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| Published Date:
February 2007
Published By:
Datamonitor
Page Count:
19
Order Code:
R313-20755
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Introduction
In this groundbreaking report, Datamonitor examines the UK marketing service provider market from three angles, end-user sentiment, market size analysis and vendor assessment. Designed to help end users understand their options better, and assist MSPs in their strategy, this report provides invaluable insights into an increasingly important market.
Scope
End user survey data from 100 marketing decision makers in the UK. Interviews and analysis of 15 leading UK MSPs. Market sizing and analysis of marketing services in the UK.
Highlights
UK MSPs are experiencing significant growth, but end users are not as loyal as they used to be. As end users become more savvy, MSPs must be aware of the changing attitudes of their customers. Growth, partly driven by new customers, in this market means that more end users are looking for assistance in their search for marketing services.
Reasons to Purchase
Understand what marketing decision makers think about MSPs in the UK, and how it's changing. Review Datamonitor's assessment of MSPs in the UK. Learn what trends are driving growth and adoption of marketing services.
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